A six-month sales cycle with five stakeholders doesn't respond to consumer marketing tactics. We work across technical SEO, sales enablement content and CRM systems connected to your ERP, so your team stays visible and credible through the entire buying committee's decision.
These are the issues we hear most often from sales and marketing leads at manufacturers.
Buyers search exact tolerances, materials and certifications, but the site's content speaks in generic industry language instead.
A technical evaluator, a procurement lead and a plant manager each need different proof points, but there's one generic brochure for all three.
A multi-month decision cycle needs consistent follow-up, but there's no structured nurture to keep the account warm.
Order and quote history sit in the ERP, but sales has no visibility into it while working a lead in the CRM.
A stack of business cards from an industry event turns into a handful of emails, then goes nowhere.
Without shared reporting, no one can say which campaigns are actually producing closed business, not just inquiries.
Every manufacturer's mix is different — some need all four, some need one done properly.
Content built around the exact specs, tolerances and certifications your engineering buyers actually search, not generic industry copy.
SEO Services →Distinct proof points for each stakeholder in the buying committee — technical, procurement, operations — instead of one brochure trying to speak to all three.
Lead Generation →Quote and order history from your ERP visible inside the CRM, so sales can prioritize accounts based on real purchase signals.
ERP Systems →Structured sequences for trade show leads and long-cycle prospects, so accounts stay warm across a multi-month evaluation.
Automation & AI →A 20-minute call is usually enough to spot where your sales cycle is actually losing momentum — no obligation to sign anything.
We look at your current RFQ volume, sales cycle length and CRM setup.
A plan built around your actual buying committee and sales process.
Connected to your existing CRM and ERP wherever the integration allows.
Clear numbers on RFQ volume, pipeline movement and closed business — not vanity metrics.
Yes, but differently than consumer marketing — the goal is staying visible and credible to every stakeholder across a multi-month cycle, not driving an immediate purchase.
Yes, where the ERP's APIs support it — quote and order history can inform lead scoring and follow-up rather than living in a separate silo.
Yes — we build content around the actual specs, tolerances and certifications engineers search for, not generic industry copy that could apply to any supplier.
Yes. We scope engagements for both direct manufacturers and the distributors who sell on their behalf.
A discovery call to review your current RFQ volume, sales cycle length and CRM setup, followed by a scoped plan. No long-term contract required to start.
A 20-minute call is enough to tell you whether the issue is visibility, content, or follow-up — and what to do about it.